Social media and mental health - A two-edged sword. It's all too easy to become engrossed in the vortex of endless scrolling, diverting our focus away from real-life relationships and responsibilities.

In a chat with James Emejo, digital marketing practitioner and Coordinator, Digital Transformation at Nils Integrated Services, Barbara Idem, said aggressive digital marketing remains an important lifeline for the survival of modern businesses, adding that digital innovation is gradually relegating the orthodox business model following the new normal occasioned by the impact of the COVID-19 pandemic.

Healthcare is not an exception to the increasingly important role of digital marketing in numerous industries worldwide. The advent of digital marketing in the healthcare sector in Nigeria is transforming the manner in which medical services are delivered, accessed, and perceived. Digital marketing is transforming the healthcare landscape while also encouraging patient engagement and driving uptake in the medical industry. This article will explore these topics in depth.